Here's THE challenge

Uncover the five most significant problems small businesses are facing and design the five biggest solutions banks can offer to address them.

 
 

our story

The D5 Concept

 

 

Together, we at Market Gravity and Deloitte, have developed D5 as a concept to uncover large, systemic industry problems and design the best solutions to address them. Through combining the knowledge of experts, creatives, and actual customers, we create solutions that are as unique as our process. The kicker? We do it in just 25 days.

 
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our process

Rapid & Experiential

Running a small business is exhausting, both mentally and physically. This can often make banking the last thing you want to deal with but can quickly become your biggest headache. We set out with the ambition to uncover the most significant problems entrepreneurs are facing and design the biggest solutions to address them. From expert interviews, to workshops, to concept testing - we've done our homework.

 
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50+ Interviews

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12+ industries

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insights workshop

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ideation workshop

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concept testing

 
 
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Our Team

Eclectic & Experienced  

We're a group of industry experts and creative misfits, taken from a mix across Market Gravity and Deloitte. Our process is modular and industry agnostic, small business banking is just the beginning.

 

Jeff owen

Consultant at Market Gravity with a background in CPGs and product-launch experience.


Carlos escalante

Senior Consultant at Market Gravity with a background in Branding and Media & Entertainment.


johnny langton

Senior Consultant at Market Gravity with a background in Strategy and Consumer Goods & Services.


Orry fidler

Senior Designer and Vancouver Lead at Market Gravity with a background in User Experience Design. 

 




Iain Montgomery

Principal Consultant at Market Gravity with a expertise in Value Proposition Design and Corporate Innovation. 

Paul Bowman

Managing Director at Market Gravity with a breadth of experience across almost every industry.

asma haji

Senior Consultant at Market Gravity with a background in Energy, Financial Services, and Non-Profits.

anthony de palma

Consultant and Designer at Market Gravity with a background in Human Resources & Communications.

 




raman Rai

Partner and Global Commercial Banking Leader at Deloitte Canada.

bina Rajput

Senior Manager and Digital Banking Transformation Lead at Deloitte Canada.

angie nakpil

Consultant at Deloitte Canada with a background in Financial Services.

john wang

Partner and Global Digital Banking Leader at Deloitte Canada.